Under Barcelona’s Open Sky
Where Tech Met Spanish Soul
On 20 January 2025, 500 people from a UK-based IT and gaming company touched down in Barcelona for an evening that became one of the year’s most talked-about marketing moments. The setting was Bastian Beach Club, a brand-new venue on the Mediterranean shoreline, where the sea felt close enough to touch and the mood shifted the moment guests stepped inside.
From the start, the atmosphere carried a clear Spanish rhythm. Guests were welcomed with fresh flowers, while a guitarist filled the space with warm melodies that set the tone for the night. As the sun dipped, an elegant cocktail dinner began, with service moving smoothly through the crowd. Then came the turning point: three flamenco dancers took the stage, and the room changed. Their performance drew everyone in, creating a moment that felt genuine and unforgettable.
When the DJ took over, the night shifted once more, this time toward pure celebration. The music kept the group moving, talking, and laughing well into the evening. It wasn’t just an event; it felt like a collective pause, a chance to enjoy something special together by the sea.