Four Days of Innovation in Madrid
Sales Conference
From June 3rd to 6th, Madrid welcomed over 250 STERIS employees for their 2025 EMEA Sales Conference—a multi-day event of strategy, recognition, and unforgettable experiences.
Hosted at the modern Eurostars Tower Madrid, guests were greeted with a vibrant hospitality lounge and a curated welcome gift set. The conference featured panoramic plenary spaces, immersive breakout sessions, and stunning views of the capital.
The welcome evening at La Máquina de Caleido included a Spanish-themed cocktail reception, lively décor, and a captivating flamenco performance, setting a cultural tone for the days ahead.
Guests explored Madrid with guided tours through its historic streets and ended the evening with dinner overlooking Plaza de España, combining elegance with connection.
The final day focused on small group meetings and teambuilding, culminating in a gala under the theme “Madrid’s Starry Night.” The venue transformed into a dreamy celebration with starlit ceilings, glowing skyline, an awards ceremony, and an 80s–90s dance party.
This conference went beyond targets: it was about culture, connection, and creating momentum for a brilliant year ahead.